About Us

Laurie O’Brien began her career in cake decorating at an early age. She learned the basics of the trade while working at a Baskin Robbins in Northern California during high school.  Laurie always had an interest in decorating the cakes at the shop, and would buy decorating magazines and create outrageously decorated ice cream cakes.  

While attending UC Santa Barbara, a part-time job at a local bakery provided Laurie with the opportunity to cultivate her skills as a cake decorator. After receiving her BA in 1997, Laurie decided to put Psychology on hold and further explore her passion for the pastry arts, where she worked with some of the finest pastry chefs and cake artists in Santa Barbara. It was during this time that Laurie not only developed her decorating skills, but learned the art of baking as well.

After 12 years in Santa Barbara, Laurie moved to San Diego in hopes of starting her own specialty cake business. She began by making cakes from home for friends and family, and the word quickly grew. In 2005, less than a year later, she started For the Love of Cake, specializing in decorated cookies and cupcakes, birthday, wedding and special occasion cakes. Laurie’s business quickly grew and in a few years she had outgrown the commercial kitchen space she rented.  Her reputation for creating over-the-top, 3D sculpted cakes created a need for a larger work space. For the Love of Cake opened its retail location in 2009, providing a favorable atmosphere for meeting with clients and for selling pastries and cakes to go. Today, Laurie and her three wonderful assistants make hundreds of specialty cakes every year, creating memories and delicious edible art for happy clients all over San Diego County.

In the Community


For the Love of Cake recently created two three-dimensional elephant cakes to celebrate the grand opening of the new Elephant Odyssey Exhibit at the San Diego Zoo.

Check out video footage on the San Diego Zoo's website.




For the last four years, For the Love of Cake has participated in the Coeur de Cuisine, an annual event benefiting charities of the Escondido Rotary Foundation.


We have recently expanded our services to provide specialty cookies, cupcakes, and a variety of gluten-free products to several local restaurants and markets. Please contact us to inquire about wholesale opportunities or our line of gluten-free products.


For the Love of Cake was voted one of the top wedding cake vendors in the 2010 issue of The Knot Magazine

    {Escondido,CA} – January 23, 2012 – WeddingWire, the nation's leading wedding Marketplace, is excited to announce For the Love of Cake has been selected to receive the prestigious WeddingWire Bride’s Choice Awards™ 2012 for Wedding Cake!

The esteemed annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry. While many industry awards are selected by the organization, For the Love of Cake was selected based on its stellar reviews from past newlywed clients.

For the Love of Cake is recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes  the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year.

“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” said Timothy Chi, CEO, WeddingWire. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate For the Love of Cake for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”

We are happy to announce that For the Love of Cake is one of the very best Wedding Cake professionals within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee. We would like to thank our past clients for taking the time to review our business on WeddingWire. Thanks to their positive feedback we were able  to receive the WeddingWire Bride’s Choice Awards™ for 2012.

For more information, please visit our WeddingWire Storefront today at http://www.weddingwire.com/biz/for-the-love-of-cake-escondido/a1feaf5f9b5306f7.html.

To learn more about the Bride's Choice Awards™, please visit www.WeddingWire.com.


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